Moriarty,S. & Others <br/><br/>
Advertising And IMC Principles and Practice 

 - 11th 
 - New Delhi  Pearson Education  2023 
 - 664p 
<br/><br/><label>ISBN: </label>9789390394937     
<br/><br/><label>Dewey Class. No.: </label> 659.1 MOR