Kotler - I, & Mukharjee,P. <br/><br/>
Essentials of Modern Marketing 

 - Noida   Vikas Publishing House Pvt.  2024 
 - 391p 
<br/><br/><label>ISBN: </label>9789359308418     
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT